Ed's blog

Bikes, Videos and Books

My two great obsessions in life are bicycles and making videos. And books. Okay, my three great obsessions in life are bicycles, making videos and books. So when I got the opportunity to combine all of them on one project I thought my ship had come in.

We at Video Production London recently received a request to produce a short film for an independent bookstore in central London. They wanted a simple piece that captured their passion precisely. So we had the idea of books featuring in all aspects of their lives – from Maupassant in bed, to Steinbeck in the shower and Hemingway over breakfast. We even wanted to share their love of books somehow while the owner, Pete, cycled in to work.

Obviously it was a bit dangerous to have him on his commute racing through the prose as he raced through London traffic. So we put our heads together and came up with Gatsby…

As I said, I’m a cycling obsessive and take great pleasure in building bikes up from scratch and trawling boxes of parts looking for exactly the right components.

Bjorn in the USA

In November a competition was launched by Reed Recruitment to produce a film. It’s a yearly thing they do and normally draws in a host of great video production teams who work on some excellent content. Naturally I didn’t see it until a fortnight until the deadline.

Undeterred by the prospect that some excellent filmmakers and video production companies had already had several months to plan script and shoot their efforts, I sat down with a pen and paper and got to work.

My plan was pretty simple. The brief from Reed was nice and open – simply two words, “The Boss” at three minutes or less. I had already done a bit of research and seen some other entries online – lots of gangster movies, lots of Office Space meets Spaced efforts and they were all very good – but they seemed to be missing the glaringly obvious: Bruce Springsteen.

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Video Production London Blog

  • I still remember my first film as if it were yesterday; I was 13 years old and my father had just bought our first video camera for the summer holidays. I had never hold a camera before in my life...

  • My two great obsessions in life are bicycles and making videos. And books. Okay, my three great obsessions in life are bicycles, making videos and books. So when I got the opportunity to...

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